Film critics and audiences possess the legitimate right to evaluate and publicize their assessments of movies without facing reprisals. However, a fledgling Telugu film production house has adopted a troubling stance by engaging in intimidation of reviewers.

The head of this production house recently confronted a YouTube film critic during a screening, issuing threats. Reportedly, the producer was disturbed by the critic’s negative video review of one of their films and proceeded to menace him over his commentary.

This incident was highlighted by a YouTube film critic in a recent video that quickly went viral.

Moreover, certain Public Relations Officers (PROs) associated with the production house are also resorting to tactics of intimidation against media personnel. These actions are geared towards stifling film critics from expressing their opinions.

This emerging trend within the Tollywood industry is detrimental and calls for an immediate halt, especially in consideration of the fundamental principle of freedom of expression. The rights of critics to evaluate films impartially should be upheld, fostering a healthier and more open discourse within the realm of cinema.