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ABP Network introduces Telugu AI anchor ‘AIRA’ to mark ABP Desam’s second anniversary

ABP Network introduces Telugu AI anchor 'AIRA' to mark ABP Desam’s second anniversary

A momentous occasion for ABP Desam, as CEO Avinash Pandey expresses his excitement and vision for the future with the launch of ‘AIRA.’ Embracing technological advancements, ABP Network aims to connect with its audience effectively by delivering the best news experience.With remarkable milestones in its journey, ABP Desam has established itself as a dominant force in the Telugu news media landscape, setting new standards and outperforming legacy publishers. Let’s delve into the details of this outstanding achievement and ABP Desam’s commitment to redefining news deliver

In the last 24 months, ABP Desam has achieved unparalleled success, earning 58 crore impressions on YouTube alone since its launch. This remarkable feat cements its position as one of the fastest-growing Telugu news publishers, garnering over 100 million views on Facebook. The website has covered over 1 lac+ stories and obtained an impressive 100 crore impressions on Google search and discover sources. These achievements have catapulted ABP Desam to secure a place in the top 5 on the Comscore ranking, as per the Comscore MMX – Jan-23 leaderboard.

ABP Desam’s content strategy revolves around diversity, encompassing over 30+ genres and 10+ formats, including text, videos, photo galleries, short-form videos, and web stories. From politics and entertainment to sports, health, lifestyle, religion, and business, ABP Desam’s extensive reach resonates with Telugu-speaking audiences not only in India but also around the world. It stands out as a frontrunner in delivering news across multiple categories, offering comprehensive coverage that caters to the varied interests of its audience.

Not just limited to news coverage, ABP Desam has become the go-to destination for significant voices and opinions, hosting interviews with prominent celebrities and political personalities. The platform consistently offers 360-degree coverage of major events, featuring top political leaders and renowned film celebrities across its Website, YouTube, and Social Media platforms.

As ABP Desam celebrates its second anniversary alongside the launch of ‘AIRA,’ it reinforces its position as a leader in the Telugu news landscape. Committed to embracing cutting-edge technologies and a forward-thinking approach, ABP Desam aims to shape the future of media and redefine news delivery for its ever-growing audience.

ABP Desam’s remarkable journey over the past two years has been a testament to its dedication to excellence and innovation in the Telugu news media space. With the launch of ‘AIRA’ and its consistent commitment to delivering diverse and comprehensive news coverage, ABP Desam continues to captivate and engage its audience. As it forges ahead, the platform’s future shines bright as a beacon of trusted news and entertainment for the Telugu-speaking community, both in India and worldwide.+

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