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Divis Laboratories Grabbed Vijay Devarakondas Filmfare Award For 25 Lakhs

Hero Vijay Deverakonda said his 'ROWDY WEAR' is a gift to his 16 year-old self and this brand will give immense confidence and that swag needed for the younger generation.

Vijay Deverakonda has not only become a heartthrob of youth with the success of 'Arjun Reddy' but he is carrying himself differently to increase his popularity.   He has recently launched his own clothing brand 'Rowdy Wear' in the sundowner party.  He gave a superb speech stressing on 'being different'.. and to 'have dreams.'

He said that many people called him a rowdy because he does what he likes and he speaks what he thinks.   He remembered that he was called a rowdy during his student days.  He said that his father sometimes calls him 'rowdy vedhava'.. 'rowdy fellow'.  He said that he is proud to be a rowdy and shared a few experiences while trying to become a hero and asked the youngsters to have dreams and keep faith in themselves.

"A film would have many promotional events and any actor needs to look good for the camera during the events. Back in 2014 during 'Yevade Subramanyam' times, I used to ask my producers the clothes that I wore in the movie. From there to launching my own brand, it's taken me four years," said Vijay Deverakonda.

Strangely Vijay added that he doesn't like social media and wants everyone to get into the 'ROWDY APP.'

Finally Vijay revealed that he has auctioned his Filmfare award that he won for 'Arjun Reddy' to Divis laboratories for Rs 25 Lakh.




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